FOR BALTIC ECOMMERCE BRANDS DOING €10K–€100K/MONTH
Stop guessing where your next winning Meta ad comes from.
We test 10+ genuinely distinct buying angles on your product — expressed across 50–100 creatives — and hand you the map of which ones actually move your market and how to scale them.
€900. No contract.
10+
ANGLES
50–100
CREATIVES
6
WEEKS
See if your account is a fit
We'll look at your ad library and funnel before the call and tell you honestly whether and where we can help. No pitch.
Let's start with your details
If we don't deliver the assets we promise, you get your money back. You film nothing, design nothing, and write no briefs.
01 / THE MECHANISM
Your account looks the same. The algorithm that decides who sees your ads doesn't.
Five years ago the edge was inside Ads Manager.
Interest stacks, lookalike percentages, ad set structures, budget tricks. If you operated the panel better, you won. That edge is gone — Meta automated most of those decisions, and the ones left barely move the needle.
Meta rebuilt the layer that decides which ads even become candidates.
Not the bidding — the part before it. Built specifically to handle a universe of creative that exploded in volume. It doesn't want more audiences. It wants more distinct reasons why different people would buy.
Most brands are shipping variations, not hypotheses.
Different background, different hook, different format, same underlying claim. Meta doesn't see ten tests. It sees one hypothesis in ten outfits.
And in a market this size, that runs out faster than anywhere.
Your addressable audience here is a few million people, not three hundred million. An ad that runs six months in the US saturates here in weeks. When your best ad stopped working — it didn't stop working. It ran out of people.
The old job was configuring Ads Manager. The new job is continuously giving Meta better reasons to buy — and measuring honestly which ones work.
02 / WHAT WE TEST
So what actually gets tested?
“Ten distinct angles” is easy to say and easy to fake. Here's exactly what we change from one ad to the next:
- Who we're talking to — how much they already know about your product
- What form we say it in — the same message as static, as video, as UGC
- What happens to a winner — how one working idea expands into the next set of ads
- Where in the funnel it works — catching someone new, or closing someone ready to buy
Four things at once. Most accounts change one.
Most brands write every ad for a buyer at the same level of awareness.
Someone who's never heard of your product and someone comparing you against two competitors need completely different ads. Same product, same offer, entirely different message.
↖ Most accounts only use these two.
Five ads. Five different buyers. If your account only speaks to the last two, you're paying to reach the narrow slice of the market you've already converted.
An angle isn't a creative. It's a claim.
Every angle gets expressed in at least three formats, usually five. That's the only way to separate two very different failures: the market rejected your idea, or it rejected your execution of it.
One creative can't tell you whether the idea failed or the execution did.
A winning ad isn't the finish line. It's the new brief.
When an angle starts converting, we take the message into formats it hasn't run in yet and sharpen the sales argument inside it. One working idea becomes six working ads.
and again, with what you just learned
Most brands find a winner and run it until it burns out. We find the winning message and squeeze every profitable euro out of it.
The two ends of the funnel are graded differently.
Top of funnel
Introduce a reason to care to people who don't know you.
Graded on:
Cheap attention. New people who wouldn't have taken an interest otherwise.
Bottom of funnel
People who are ready to buy and haven't done it yet.
Graded on:
Conversion. Not reach.
For your account to scale, it has to speak to every awareness level — buyers move through the funnel naturally.
Ten distinct angles across five awareness levels, three to five expressions each, split across two funnel positions. That's the grid. Six weeks gets us two passes through it.
03 / WHAT YOU GET
Five things in your hands after six weeks.
Growth Audit — what's actually capping your scale: offer, conversion rate, margin, creative coverage or tracking. Named, not guessed.
10+ distinct angles, 50–100 creatives — every buying motivation expressed in at least three formats, usually five: static offer, motion graphic, UGC, organic masking, unboxing. One message in one format isn't a test — you can't tell whether the market rejected the idea or the execution.
Clean account and signals — campaign structure and conversion events that let the system learn from the right people.
Testing log — which angles the market took, which it rejected, and why. In plain language, not ROAS screenshots.
90-day testing plan — what to test next and in what order. Yours whether we run it or you do.
If we don't deliver these five, you get your money back.
This is not a ROAS guarantee. It's a promise about the things we control completely.
04 / WHO YOU’RE TALKING TO
Who you're actually talking to
You talk to me, not an account manager.
I'm Henry, founder of Baltic Growth Lab. I've managed over €2 million in performance spend. The audit, the angle research and the testing decisions are mine — not delegated to a junior the week after you sign.
Local language and market handled locally.
A marketing assistant in Latvia and one in Lithuania, each responsible for linguistic accuracy and local market context in their market. Estonian and English are handled in-house.
Creative production runs on AI.
That's what makes 50–100 creatives in six weeks possible at this price.
50–100
creatives across 10+ distinct angles, in six weeks
05 / WHAT CHANGES
What changes
Angles
Now
1–2 messages in different outfits
After 6 weeks
10+ distinct buying reasons, tested
Volume
Now
A few ads a month, one idea
After 6 weeks
50–100 creatives across 10+ distinct ideas
Testing
Now
The same claim in a new form
After 6 weeks
Distinct claims, each in 3–5 formats
Winners
Now
One ad carries everything until it dies
After 6 weeks
You know which angles work and why
Losers
Now
“It didn't work”
After 6 weeks
You know why — and what it rules out
Bottleneck
Now
Unknown. Meta gets the blame.
After 6 weeks
Named: offer / CVR / margin / signal
Your account
Now
Guesses
After 6 weeks
Knows
Next month
Now
Hope
After 6 weeks
A ranked list of what to test
06 / HOW IT RUNS
How the sprint runs
Week 1
Audit & research.
Where your bottleneck actually is. Sometimes it isn't creative. We say so before spending a cent of your budget.
Week 2
First batch live.
5+ distinct hypotheses, each expressed across 3–5 formats — roughly 15–50 creatives. Account and signal setup. €600 due.
Week 3
Read batch one.
What got traction, what got ignored, what that rules out. Post-click check: page, speed, friction.
Week 4
Second batch.
Winners branched into new formats, new hypotheses added. Another 15–50 creatives. This is where we cross 10+ distinct angles.
Week 5
Read batch two.
Testing log built. Continuation terms agreed — before the sprint ends, not after.
Week 6
Handover.
Audit, testing log, 90-day plan. Every asset in your hands.
Two full learning cycles. That's what six weeks buys you.
07 / PRICE
€900. Here's why it isn't more, and why it isn't less.
Ask a creative studio here what three ads in three formats cost. You'll be quoted around €300. That's one idea, three executions.
We produce 50 to 100 creatives across 10+ distinct angles. At that market rate you're looking at €5,000 to €10,000 — and that's before anyone has touched your ad account, written a single hypothesis, or read a result.
Two reasons we can do it for €900, and we'll be straight about both.
We produce creative with AI.
Not a corner we're cutting — it's the reason the model works. Ten genuinely different ideas in front of your market in six weeks instead of two, with no filming queue.
The sprint isn't how we make money.
It's a filter, and it runs both ways. We find out whether your margins and product can carry real scale — plenty can't, and we'd rather learn that in six weeks than after a year of taking your money. You find out how we work before committing to anything.
Sprint
€900 total
Payment
€300 to start · €600 when the first batch is live
Ad spend
Separate, min €30/day, on your own account and card
Contract
None. The sprint ends itself.
Ownership
Every account, dataset and creative file stays yours
If we continue
€550/month + 3–8% of Meta-attributed revenue, against a ROAS target calculated from your own account history. Base 5.5%. Agreed in week 5.
08 / WHY NOW
The gap is opening right now.
The cost of producing ads has collapsed. Your competitors — including ones smaller than you — can put out more creative in a month than you did all of last year. That's already happening in your category, whether or not you've noticed it in the ad library.
And most brands are behind on both counts. Behind on volume, because they're still producing ads the way they did in 2021 — a shoot, a queue, a handful of assets a quarter. But that's the smaller problem, and it's the one money can fix.
The bigger one is that volume without method is just noise. A brand that suddenly ships a hundred ads a month and has no framework for what each one is testing has not caught up. It has multiplied its confusion. It still can't tell you which idea worked, why the winner won, or what to build next — because the data was never structured to answer that.
So the gap isn't between brands that make ads and brands that don't anymore. It's between brands that know what to make next and brands still guessing.
Right now, in this market, most are still guessing.
09 / FIT
This is a filter. Read it honestly.
Right fit if:
- You already have sales — people buy this product today
- You have at least €30/day for media, on your own account
- Your product ships and your fulfilment holds
- You can give feedback and approvals within a couple of days
Wrong fit if:
- You're pre-launch or validating an idea
- You want a guaranteed ROAS
- You want someone to just push buttons in Ads Manager
- You can't share margins or best-seller data
10 / QUESTIONS